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Latest Updates

15/11/2018: Additional 5% Discount is available! Only from 14xxpsf. 1br from 676k. Register to secure and claim this time limited discount!

15/9/2018: There will be a limited time discount on selected stacks! Please register to secure your discount before coming to showroom!

10/7/2018: Congratulations to all buyers who have secured a unit! Please remember to provide us your lawyer details.

28/5/2018: Balloting day will be on 2nd June! If you have not registered your interest, kindly do so immediately.

16/5: Showroom opening on 26th May. Please get in touch with our sales associates to register for priority viewing.

15/5/2018: Official Launch of Development Name: Affinity At Serangoon

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Affinity at Serangoon 2018-09-13T08:25:39+00:00

Welcome to Affinity At Serangoon

Project Overview

Affinity At Serangoon is a 99 years lease private condominium development that will be launched in Serangoon North Estate and Serangoon Gardens. Led by Oxley Holdings, the consortium Oxley Holdings, Lian Beng Group, KSH Holdings and Apricot will jointly develop the site. The site will enjoy views towards the horizon as it is facing Serangoon Landed Estate, which zoning will remain as landed.

The large site will be built with the family in mind and will consist of 1012 units, 40 strata houses, and 5 commercial shops. All units will be built with efficiency and space in mind while maximising the beautiful views that Serangoon has to offer. Most units will be built in the North-South Orientation Facing. Enjoy the amenities and convenience the Serangoon Town has to offer.

Affinity At Serangoon Dining

Welcome home, Oxley Holdings and Consortium present Affinity At Serangoon, “Come Home to All That You Cherish”.

Affinity: “Affinity evokes a feeling of closeness and understanding that one will have towards their community and the neighbourhood. A natural liking for and understanding of someone or something”

Affinity at Serangoon – Very Own Video Production

Catch our video production where our filmmakers and sales team went down to Serangoon and spoke to residents and community leaders to know more about Serangoon and filmed and heartwarming film about a father and son with deep roots to Serangoon. Stay tuned!

Affinity At Serangoon Walkway

Serangoon’s very own food handbook – The Food Hood

Affinity At Serangoon! Grab your FOOD HOOD handheld booklet that we have painstakingly worked on together with Singapore food connoisseur KF Seetoh! We will bring you through Serangoon’s every nook and cranny so that you and your dearest staying in Affinity at Serangoon knows where to look for the best and tastiest street food, restaurants, café, Kopitiam in Serangoon!

Delish and delight in what an ultra-mature estate that Serangoon has to offer. Located strategically just next to Serangoon Gardens, where rows and rows of international and famous national cuisines await your taste buds! Discover the secrets that the foodie has in his mysterious FOOD HOOD booklet! Explore the markets of Serangoon North Avenue 1, look for the sweet treat stall uncle that has been there for 20 over years!

Do you know that you don’t have to travel to Jalan Kayu or Casuarina for famous prate too? Understand how Chomp Chomp and the rejuvenation of Serangoon Gardens came about.  You’d be most amazed! Step into our new launch condominium showroom now located along Serangoon Avenue 1 and speak to our sales associates and get your free copy of The Food Hood!

This residential enclave in Serangoon North and rare condominium development opportunity to own a unit here is not to be left unchecked and undiscovered.

Home Grown Architect – DPA

The leading architect for this Condominium project is our homegrown DP architects. The architectural practice has been evolving with our nation since independence. There is a deep focus from the architects of DP on environmental impact and to create architect of excellence. Also known as DPA, the firm aims to enrich the human experience and works of architecture.

Now their next focus will be Affinity At Serangoon. You may spot the familiar and iconic structures of Singapore like the Singapore Flyers, Esplanade, Singapore Sports Hub, multiple award-winning condominium projects, recent new launch projects, Cathedrals, i12 Katong, and many others. They are indeed the dragon of the industry and this partnership of Oxley Holdings and Consortium, together with DPA (DP architects), is poised to create a masterpiece and iconic project for Serangoon Estate.

Vicinity and Transport

The site is within URA’s Serangoon Planning area. Comparative developments in the area include Kensington Park, Affinity At Serangoon by Oxley Holdings. Slightly further to the East will be Terrasse. There has been a drought for new condominium launches in the estate and so Affinity At Serangoon will together with Keppel and Wingtai The Garden Residences will rejuvenate and revitalise the entire area and neighbourhood, the value of the estate will be raised and tremendous amounts of activities and vitality will be injected into the estate.

Affinity At Serangoon Aerial View

Having a strong transport connectivity, residents of Affinity At Serangoon will have access to major arterial roads and expressways. Residents will get to enjoy many options of shopping for pleasure, dining with the family and entertainment galore and many options over at nearby Nex Shopping Centre, Hougang Mall, Hougang Festival Market, shopping for groceries and wet market shopping at block 151 to 154 series of market. The prime site is also situated conveniently next to an international school of established presence – Lycee Francais De Singapour, a French International School.

Notable schools such as Rosyth School and Zhonghua Primary School is also within 1km radius of Affinity At Serangoon. International Schools such as Lycee Francias Singapour as mentioned and Australian International School are also within short distance.

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Affinity At Serangoon Factsheet

Project Name Affinity At Serangoon
Project Address 10 – 64 Serangoon North Ave 1
Project Developer Oxley SERANGOON Pte Ltd
Tenure 99 years leasehold
Condo District  19
Site Area 27,583.90 m2
Gross Floor Area  To be advised
No of Blocks  4
No of Storeys  15
No of Units  1012
Estimated Vacant Possession 31 Dec 2024

Price Guide

Price Bedroom Type
From $738k 1 Bedroom
From $738k 1 + Study Bedroom
From $848k 2 Bedroom Compact
From $988k 2 Bedroom Premium
From $1.12m 3 Bedroom
From $1.3m 4 Bedroom
From 2.38m Terrace House

Welcome to Affinity At Serangoon

Unit Mix

There is a total of 1012 units in Affinity At Serangoon. Having 1br layout which is currently in short supply in Serangoon North Ave 1 estate, and also 40 strata townhouses. All units will be fitted with imported fittings and have the best quality that has to offer. Indulge in a new home yet designed with roots to the estate.

  • In the new launch, 1br will be suitable for tenants or for the small families, there are no odd shapes in the homes. Sizes at 463sqft for 1br, and 538sqft for 1+S.
  • 2br will have enclosed/semi-enclosed kitchen, and have 2 different kinds of layouts – the compact and premium.
  • There will also be a 2br plus study to offer flexibility and duality for the working professional or the budding photographer who needs some extra storage space for equipment. There is something for everyone. Sizes at 624sqft for 2+S.
  • This condominium by Oxley in Serangoon will feature where 3br varieties are the layout that we are most proud of, suitable for both the investor-minded buyer or for the home-stayer. Offering different kinds of layouts for different budgets. Sporting a 3br compact, 3br premium and also a 3br with additional space. 3br at 850sqft, and 3br deluxe with enclosed kitchen, utility room and yard at 1152sqft.
  • 4br layouts will have a very generous space. 4+S will be 1452sqft, comes with utility room and yard!

Affinity At Serangoon Hammock

Need a yard, utility room, open kitchen or a combination? No problem, speak to our Affinity At Serangoon sales associate and find out one that best meets the requirements for your family. Being a new launch condominium project, Oxley Holdings and consortium will not fail to deliver, much time and effort have been put into the project, into the development to achieve what has been imagined.

If you need help interpreting the floor plans or are not sure what certain abbreviations mean, please feel free to speak to our Affinity At Serangoon Associates so that you can make an informed and smart purchase

Affinity at Serangoon Oxley Holdings Limited

Welcome to Affinity At Serangoon

Serangoon Planning Area

The etymology of Serangoon’s name is thought to have come from 2 main accounts. A common account attributes the name to the ‘Ranggong’, the Malay name for a bird commonly found in the riverine swamps around the Serangoon River. The numeral ‘one’ or ‘satu’ in Malay abbreviated to ‘sa’, led to the name ‘Saranggong’, which Serangoon was formerly known by. Another account suggests that it was derived from ‘di-serang dengan gong’, a Malay phrase which translates to ‘to surround with gongs’, possibly a reference to the use of gongs to scare away animals from the forested area of Serangoon.

Serangoon is one of Singapore old and mature estate, there are further future plans to improve the range of facilities and neighbourly amenities to meet the needs of Serangoon residents. There are also ongoing efforts by URA to get the facilities upgraded, with much of longer term planning in works with monies invested and sunk for future use.

These plans will include housing for residents, shopping options, more primary and secondary schools, estate libraries, range of sports facilities, community clubs for all and green parks – all important in ensuring a welcoming and liveable, self-sufficient town. Facilities are available to ensure good accessibility, supported by an efficient transport network. Serangoon vicinity also have multiple commercial nodes and other employment centres such as industrial estates and business parks, over at Ang Mo Kio industrial park, and Serangoon North Ave 5 and 6 Industrial B1 zoning industrial estate.

Source: HDB Singapore Serangoon

Affinity at Serangoon Location Map

Welcome to Affinity At Serangoon

Why Invest in Affinity At Serangoon

  • Good Roads and Transport Connectivity

  • Nearby Good Local and International School

  • Centralized Location and Minutes to Town, Harbourfront, Central Business District and also South Marina Bay

  • Near to Amenities such as NEX and Food Haunts such as Chomp Chomp Food Centre.

  • Strong Tenant Base with expected expatriate demand from Lycee Francais de Singapour

  • Strong Tenant Base from Surrounding Business Parks such as Amk Industrial Park and Serangoon North Industrial Estate

  • Great for Families looking for a home near good schools and strong amenities

  • Luxurious Living and Fittings

Affinity at Serangoon

OUR CONDO DEVELOPER TEAM

Professional Services

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Latest Gallery for Affinity At Serangoon

PHOTO GALLERY & VIDEOS

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